Latest Security Insights & Updates

Critec + SSC

1-Year Impact Dashboard

Organic LinkedIn Marketing

Website Build

Brand Strategy

Performance Snapshot

Total Organic Impressions

12,340

increase over 6 months

+70%

Engagement Growth

+24.9%

316 reactions

New LinkedIn Followers

58 Current total: 232

Top-Performing Post

546 Clicks on 'Behind the Scenes'

Business Growth Overview

Key business metrics for FY 2024-25

Employee Count

52 Up from previous count

Annual Revenue Growth

+22%

FY 2024-25

Client Growth

--

New clients onboarded

Sector Expansion

--

New sectors entered

Key Contract Win

--

Major client/project

Additional Metric

--

Custom metric

Strategic Wins

Strategic Win #1

Established Critec as Sector-Led

Shifted positioning from general security provider to a sector-led expert, particularly in utilities and CNI.

Strategic Win #2

Audience Clarity & Tone

Developed a clear brand voice and visual identity that reflects Critec's professionalism and technical depth.

Strategic Win #3

Built Inbound Foundations

Organic marketing now driving measurable inbound leads and LinkedIn engagement, without paid support.

Content Strategy Insights

Carousel & Narrative Content Works

Especially for insider views and technical themes, carousel and narrative content drives higher engagement.

Technical Topics Engage

Posts on drone mapping, data centres, access control perform reliably with the target audience.

Additional Metric

Sponsor shout-outs and behind-the-scenes content enhance industry presence and credibility.

Engagement Over Time

Monthly breakdown of LinkedIn performance

Top-Performing Content

#1

Behind the Scenes

2,000

546 27.3%

Insider look at operations – highly engaging content that resonated with the audience.

Impressions

CTR

Clicks

#2

Perimeter Fencing Carousel

627

266 42.4%

Visual + informative content with strong engagement.

Views

CTR

Clicks

Views

#3

Structural Blast

454

160 35.2%

Technical content that performs consistently well.

Clicks

CTR

Deliverables Summary

Key marketing outputs delivered

83 LinkedIn posts

Organic content

Full Website

Design, copy, build

2 Brochures

Print & digital

12+ Visual Templates

Brand consistency

LinkedIn Analytics

Setup & reporting

Brand Strategy

Positioning & identity

The strategic marketing approach has transformed our brand visibility in the security sector.
We've seen tangible results in terms of inbound inquiries and industry recognition.

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